Guinness Advert

In 1998 Guinness released an advert which focused on a surfer and waves which symbolised there product of Guinness. Without knowing the advert when you first originally watch it it was very confusing for a lot of people and even after knowing the advert is for Guinness people still do not understand the relevance of…

Levi Jeans Advert

In 1985 Levi jeans released the most iconic and recognisable advertisement that has ever been released. This advertisement stood out during the time is was released and it is still talked about now due to its setting and how it came about. As men weren’t aloud to wear small tight fitting underwear on television to…

Advertisement and Consumerism

Throughout time advertisement and consumerism has changed drastically whether that by techniques or through different laws but our world we live in today has a better understanding of what drives people to buying and how to target specific audiences. Below I am going to document a rough timeline of how it has changed throughout the…

Process and Production (Stephen)

Workshop No 1- RECREATING POSTERS As an introduction to the course during our first workshop we were guided in the basics of Adobe InDesign and how we can use the programme and what for. During this workshop I was able to learn some shortcuts for some of the already tasks I already know. I was…

‘Graphic Means’ – Documentary

During some of my theory research I decided to watch the documentary ‘Graphic Means’. This documentary was created by Briar Levit. The meaning behind this documentary is that it discusses and explores how the graphics and design world has changed as it has expanded and moved from analogue methods to the computer era. The film…

What is in a Theory? (2)

Communication Design- Communication design is the creative process that combines the visual arts and technology to communicate ideas and messages to a target audience. The target audience for a piece  of work is one of the most important things to think about when being a designer or promotor of the work. In one of my…

What is in a Theory? (1) – Modernism

Modernism within design can be defined as modern thought, character and practice, power to create, improve and reshape the environment through experimentation. Within a led theory lecture I was able to go through and understanding how modernism can effect a theory within Graphic Design. Within this theory lecture I was able to view the work…

Ready Player One

Ready Player One is a Steven Spielberg science fiction adventure film set in 2045 when the world is on the edge of collapsing and chaos is emerging. The film is based upon Ernest Cline’s bestseller. The film is based upon selected few finding a safe haven which is names ‘Oasis’ When I first began watching…

What It Is In a Theory?

Within the whole category of Graphic Design there are multiple different theories which surround the subject. Design, Generative and Critical are just some of the examples of different theories. Design Theory is the approach to understanding design through knowledge, principles and subject. Generative Theory is the way of describing different ideas that make the production…

Yorkshire Sculpture Park

On the 25th September I was lucky enough to be able to visit the Yorkshire Sculpture Park as a visit with my university course. The area of work within the park was sculptures but something I found very noticeable about the sculptures that I was able to view was the different textures and techniques that…